Scope of work

Couture care
deserves couture
marketing.

A plan for Couture Clean New York to reach brides who invested in their gown, on the search engines, AI assistants and ad platforms where they look.

Prepared for Carolina Couture Clean New York September 30, 2026
Book a call → See your concept page
Investment

What it costs.

Stage 1 comes first. Then you choose which of the two campaigns starts next, or run both. If you choose paid ads, alone or with AI search, the landing page is included in its $800 startup fee.

Stage 1 · Start here

Landing page

$500one time

Your concept page, finished and launched. Both campaigns send brides to it. Included in the Option B startup fee.

Option A

AI search

$499per month
  • Setup Included in Stage 1
  • Ad spend None
  • Contract None

Plan on 90 days of content before judging results.

Option B

Managed paid ads

$800per month
  • Startup, one time $800
  • Landing page Included in startup
  • Ad spend, month 1 $1,500
  • Ad spend, once proven Up to $3,000

Ad spend goes to the ad platforms and is separate from the management fee. It replaces your current Google Ads budget.

No long-term contract CW/AD Agency Prices in USD
How it works

One page.
Two engines.
Your order.

Paid ads need a page that matches the ad. AI assistants need a page they can read and cite. Stage 1 builds that page once, for both.

01

Launch the landing page

We finish the concept page with your photography, connect it to your estimate form and booking, and launch it on your website. It speaks to the bride with a designer gown, and it is structured so AI assistants can read it.

02

You choose what runs next

Both campaigns use the Stage 1 page. The difference is timing. We recommend paid ads first, so brides see you this October and November.

Our recommendation
B then A

Paid ads first, to reach brides during October and November. AI search follows and builds for next season.

A then B

AI search first, building the pages AI assistants recommend. Paid ads follow once the content is in place.

Or run A and B together from the start, for one $800 startup fee that includes the landing page.

Scope

What is included.

Stage 1 · $500, or included in Option B

Landing page

  • Design in your brand: your logo, navy and gold
  • Copy written for brides with high-end designer gowns
  • Your real reviews, process and care timeline
  • Connected to your estimate form, booking and text line
  • Structured data AI assistants can read: business, service and FAQ
  • Mobile first, launched on your website
Option A · $499/mo

AI search

  • New landing pages and content each month, written for how brides ask AI assistants about gown care
  • Pages built so ChatGPT and other assistants can read and cite them
  • Recommendations on older pages that still describe dry cleaning
  • A monthly update on what was published
Option B · $800/mo + ad spend

Managed paid ads

  • The Stage 1 landing page, included in the $800 startup
  • Campaign setup and ad creative in your brand
  • Targeting by market, starting in New York, with audiences agreed with you before launch
  • This ad spend replaces your current Google Ads budget. We review your current account before launch.
  • Ongoing optimization and monthly reporting
  • Month 1 at $1,500 ad spend to gather data, then scaling toward $3,000 as results support it
From you

What we need to start.

  1. Your choice of orderB then A, A then B, or both together.
  2. Logo files and photographyYour logo in full resolution, and photographs of gowns you have cleaned and preserved.
  3. Website accessA WordPress login so we can launch the landing page.
  4. Your services listConfirm which services the page should show. Your current site still lists some services beyond cleaning and preservation.
  5. Google Ads accessFor Option B, view access to your current account so we can review it.

Let’s pick
your order.

Book a call with CW/AD. Bring your daughter, and we will walk through the plan together.

Book a call → See your concept page